Partner briefing

Vision experts
for pickleball.

Bespoke fit: the winning advantage.

The DinkOptics mascot: an optic-yellow pickleball wearing sunset-lens wraparound sunglasses

Who we are

We guide players to the right pair, then we sell it.

Distributor, not manufacturer

We carry established brands. Our value is the match and the service around it.

Mid-to-high tier only

Performance frames and lenses we'd wear ourselves. No bargain bin, no race to the bottom.

Consult-led selling

We generate content to promote and engage customers about your product, and offer expert guidance on budget, size, sweat, fogging, light and where they play.

Easy exchanges

Not happy, or want to try another fit? Players exchange it.

The Fit Consult

Need extra help finding the perfect optics?

Six questions, five minutes, the right pair.

  1. Indoor, outdoor or both?
  2. Wear glasses or contacts?
  3. How light sensitive are you?
  4. Heavy sweater? Fogging issues?
  5. Small head, large head, slipping?
  6. Budget, asked last

2–3 matched picks

Each with a clear reason it fits this player.

Satisfied customers

After-sale support

Not satisfied, or want to try another fit? Players exchange it.

Prescription expertise

We know optics and prescriptions, and we fill and ship them fast.

Optics know-how

Tint, light conditions and fit, matched to how each player sees the ball.

Prescription know-how

Integrated Rx or an Rx insert, matched to the player's prescription and your frames.

Fast fill and ship

Prescription orders filled quickly and shipped straight to the customer.

Integrated Rx and Rx inserts offered only on products that support each option.

Why partner with us

You make the glasses. We handle the sale.

Additional reach

A new channel into pickleball players, beyond your own store and current retailers.

Experts selling it

We explain your lens tech accurately and sell the model that fits each player.

You focus on product

We own the customer experience, so you can focus on making great glasses.

Brand-safe shelf

Mid-to-high tier only, your pricing policy honored, your lens tech explained accurately.

Expert fitting

Fewer returned products and maximized customer satisfaction.

Feedback from court

Insights collected by DinkOptics, provided directly to you.

Where we play

Mid to high tier, nothing below.

Mid tier

~$100–$200

Proven sport frames, impact-resistant lenses, a strong contrast tint, size options. Rx by insert or brand lab.

High tier

~$200–$320+

Brand lens tech, lighter frames, photochromic or interchangeable lenses, wider direct-Rx support.

Ranges reflect starting retail prices for pickleball-suited frames listed by SportRx and Pickleheads, October 2026. Final bands follow partner pricing.

The brand

Fun on the outside. Serious behind the lens.

DinkOptics branding keeps pickleball playful. Our consults and fitting expertise keep it credible. Your line sits on a shelf that takes optics seriously.

See the ball. Own the kitchen.

The ask

A partnership built on fit.

What we're asking for

  • Authorized dealer status
  • Wholesale terms and your pricing policy
  • Product training and marketing assets
  • Product samples for content creation

What we commit to

  • Exposure through a highly engaged content channel
  • Expert product support and accurate lens claims
  • Your pricing policy honored, mid-to-high tier only
  • Returns-by-reason and fit feedback
  • Content and promotion for your line
  • Expanding sales for your company

Let's help players see the ball.

Nick Bower
Nick@dinkoptics.com · 608-449-0274

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